In this chapter you have read about the basics of conducting a SWOT analysis. Now gather in small groups to conduct one. Develop a scenario for a SWOT analysis for a group starting a chain of coffee shops, pet-care service centers, or treatment centers for online addictions. Or, conduct a SWOT analysis for reorganizing a company from one that is mostly hierarchical to one that is mostly team based. Keep in mind one of the biggest challenges in doing a SWOT analysis-differentiate between internal strengths and weaknesses and external opportunities and threats. Because most of your data are hypothetical, you will have to rely heavily on your imagination. Group leaders might share the results of the SWOT analysis with the rest of the class.