BCO 226 Sales & Purchasing Management Assignment- European University, Geneva
Case Study
Selling Something People Could Get for FREE
Some products that are being sold have some free alternatives that people can get for free. Some businesses are able to sell these products and make good business out of it.
Charging for something that could be obtained for free is feasible. That's the reason why services and products vary immensely as well - from smartphones through finding a carpenter or looking for apartments in the same area. So, how do you sell something that people could get for free?
Length: 1000 words.
Questions:
a. Give an overview of sales process of selling bottled water in the B2B segments
b. Explain how the company manages its sales activities
c. Describe their main sales & marketing activities and how they add value to sell this product. Define the sale(s) models used by this companies
d. Give an overview of how the sales Organizational would look like and why.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.