Assignment:
The BCG marketing matrix is often used in marketing, including healthcare marketing. From the perspective of various departments or service lines in an healthcare organization, determine which ones are the Stars, the Cash Cows, the Problem Child, and the Dog. Explain why you categorized them the way you did and help me provide a clear overview of the organization.
- How do the various BCG characteristics affect internal and external marketing efforts for the organization?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.