BBA 221 Marketing Research Homework: Marketing Research Proposal- european university
Task
1) Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.). You can use the same company you used.
2) The task now consists in deliver the result of the market research, according to the market research project presented in the previous task
3) The task has to describe
• The methodology or methodologies used,
• The demographics of the methodology, including their profile, the reason why they were selected, etc.
• The results of the market research, including as much information as possible (chart, tables, figures, etc)
• Among the results, you can insert a SWOT analysis derived from the results attained
• The recommendations to be given to your customer.
• A possible action plan coming from the recommendations
4) The data delivered can be obtained from bibliography, real market research, or invented, but they have to be coherent with the problem analyzed.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.