Basic steps in the marketing research process
Problem:
Summarize the five basic steps in the marketing research process. Select the one you think is the easiest of the steps to accomplish and the one you consider the most difficult. Why?
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The following is selected information from Alpha-Beta-Gamma Corporation for the fiscal year ending October 31, 2010.
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Problem: Summarize the five basic steps in the marketing research process.
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Why is marketing research important to developing marketing strategy?
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