In addition to product capabilities, some companies may segment their markets based on characteristics such as demographics or psychographics. To examine this concept further, apply this thinking to a personal situation. Think about a product you have purchased. To what different market segments is this product marketed? To what extent do you see yourself fitting the characteristics of any of those market segments? How did the company reach or communicate with you? To what extent has the product proved to meet your personal needs?
Based on your experience, how effective is the marketing strategy? How well does the brand support the marketing efforts?
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