1. Based on your calculations of Starbucks expected and required rates of return, should you invest in the Starbucks stock?
2. What are intel internal strengths and weaknesses
3. What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buy- ing process discussed in this chapter? Use buying iPads for personal use versus buying more than 100 iPads for a firm to illustrate the key point.