Question: Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.
Name:
Professor's Name:
Course Title:
Date:
Company/Brand Selected (Fiat Chrysler, IBM,Burger King, or Old Spice):
1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats, providing at least 3 opportunities and 3 threats, discussing why you labeled each.
Opportunities (Make sure you label why you call each item an opportunity):
Threats: (Make sure you label why you call each item a threat):
2. Company [This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment?
Strengths (Make sure you label why you call each item an Strength):
Weakness: (Make sure you label why you call each item a weakness):
[This is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
3. Context
Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
4. Collaborators
Define the business partnerships.Does the company/brand have any current partnerships?What other company/brand may be a good partner for them?
5. Competitors
Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.
6. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.