Question: CB CASE STUDY ASSIGNMENT
One of the ways that you can put the knowledge you are obtaining in consumer behavior (CB) into practice is through reviewing a case and analyzing the customer's decision-making. After reading Chapters 11-13 in the Babin & Harris text, review the case "Consumer Confidence: Preparation Pays Off" on pp. 284-285 and respond to the following:
Decision-making Process:
1. Based on the various perspectives of consumer decision-making, what type of shopper is Maya and why?
2. Apply the consumer decision-making process stages to Maya's actions as a consumer, or describe Maya's actions within the framework of the consumer decision-making process.
Evaluation:
1. Is Maya utilizing the affect-based or attribute-based evaluation process? Justify your answer.
2. Based on the information provided in the case, what are the determinants of the evaluative criteria that Maya is using? Explain each in detail.
Decision rule:
1. Which decision rule (compensatory or noncompensatory) is Maya utilizing in her car-buying process? Support your answer.
Faith and Practice:
1. How does the instruction in Proverbs 15:22 and Proverbs 24:6 apply to Maya's situation?
2. How might the automobile companies benefit from understanding Maya's decision-making process?
3. How could the automobile companies use the above CB techniques (decision-making process, evaluation, decision rule) in order to improve customer satisfaction, add value to the product and increase sales?
Your submission must be at least 1,000 words and include at least 2 scholarly sources in addition to the Bible. You must also include an introduction and conclusion with a title page and reference page that comply with APA formatting requirements.
Information related to above question is enclosed below:
Attachment:- ConsumerConfidencePreparationPaysOff.rar