Advertising Strategy Case Capital One: Individual Assignment
Article - Capital One : Launching A Mass Media Campaign
2-page summary of the case reading in your own words which includes:
Brief summary of the key background information of the case
Key problems the brand needed to address
Bullet point summary of options
Bullet point summary of special challenges
Discuss briefly Capital One's acquisition advantage and why is it important.
Based on the segmentation on the market which segment and target audience would you pursue to grow your share? Briefly explain your rational.
How can CO position itself relative to competition?
What should be the key message to your selected target audience?