Essay
1. The owners of Mi Casa Front Porch restaurant want to increase customer loyalty and increase repeat business. To better understand the composition of their clients, the owners need a review of the sample data obtained to determine why there were such a low percentage of repeat customers. Calculate and interpret the relative frequency of types of clients and reasons for returning to the restaurant from their Downtown Phoenix location.
|
Type of Client
|
Frequency
|
Reason for Returning
|
Frequency
|
|
Work in Local Business
|
1216
|
Quality of Food
|
1064
|
|
Attending Sporting Event
|
874
|
Quality of Service
|
988
|
|
Live in Area
|
836
|
Meal Prices Fair
|
722
|
|
Attending Convention
|
456
|
Ability to Make Reservations
|
570
|
|
Vacationing in Area
|
233
|
Accommodate Large Groups
|
456
|
Answer the question below in essay format. Your essay must include an introduction, a body, and a conclusion, and it must address all relevant parts of each question. Make sure to cite any source you use. Proper citation format for a source includes the name of the author(s), the title of the work, the date of the publication, and the page number if you directly quote the source.
Essay Questions
Based on the scenario and data above, explain and analyze the relative frequency for types of clients and reasons for returning.