Instructions
First read the case titled: Predicting consumer tastes with big data at Gap. The assigned case study will be used for assignment 2 as well.
Develop responses to the following questions:
Task 1:
1a. Identify various IT assets and their business value returns mentioned in the case study using the IT Portfolio theory.
1b. To what extent does this organisation have an IT portfolio which provides a balanced view of value, risk and return?
Task 2:
2a. Based on the Resource based view of the firm (RBV), develop a list of resources and capabilities that the organisation has access to.
2b. How do you think that resources and capabilities add value and rarity for Gap?