Based on the information provided in illustration capsule


1)Review Microsoft's statements about its corporate citizenship programs at www.microsoft.com/about/corporatecitizenship. How does the company's commitment to CSR (Corporate Social Responsibility) provide positive benefits for its stakeholders?

2) Based on the information provided in Illustration Capsule 9.3(attachment), discuss the actions taken by top management at Novo Nordisk that have allowed the company to be considered a global leader in business ethics. Also, explain how the company's values encourage employees to act in an ethical manner. What role does the company's culture have in promoting ethical business behavior?

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Marketing Management: Based on the information provided in illustration capsule
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