Question: Read the Company Case Study 12 (Allstate) at the end of the Textbook (Page 541-542) and answer the 5 questions at the end of the case in the top of page 543.
1. Why has Allstate's "good hands" slogan withstood the test of time to become advertising's longest-running slogan?
2. Analyze Mayhem ads based on the process of creating an advertising message as outlined in the text.
3. Discuss issues of selecting advertising media for the May-hem campaign. How might this process differ from that of campaigns for other companies?
4. Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign?
5. Has the Mayhem campaign been effective? Support your answer.
Answers to each question should be in the form of a short paragraph.
Answers need to be typed in double-spaced, Times New Roman, Font 12. You need to use APA style formatting
No references outside the textbook.
Add a cover page with the relevant information of the assignment, such as your name, course name, title of assignment, professor's name, date, etc.
Information related to above question is enclosed below:
Attachment:- CompanyCaseStudy12-Allstate1copy.rar