What you are required to do;
Based on the feedback received on your Situation Analysis Report you will now proceed to a Final Strategic Recommendation for your chosen company in which you will be required to detail not only what your strategic recommendations are but also what specific steps at the business and corporate level are necessary to implement those strategies as well as how you will monitor and control the performance of the company as it goes forward.
You will incorporate in your report those parts of your Situation Analysis as are appropriate to produce a full strategic report. This will mean that you may cut and paste from your initial report and Turnitin Similarity levels will be adjusted to accommodate this.
Topic should be on Myer vs David Jones as per Australian market.
The structure of your report headings will be
- Executive Summary
- Market Size & Trends
- Financial and Corporate Performance
- Strategic Options
- Final Recommended Strategy
- Implementation of Final Strategy
- Monitoring and Control of Future Performance
Total 1700-2000 words.