Based on the dells value chain case appearing at the end of


Supply Chain Management case Study: Based on the "Dell's Value Chain" Case appearing at the end of the "Supply Chain Management" chapter of the textbook and the references sited at the end of the case, answer the questions raised in the case study. In addition to answering these questions, you must identify some of the other SCM initatives unertaken by Dell an other companies. You 4 to 6 page paper should present the big picture of Supply Chain Managament and the marketing implications of engaging in SCM

For the purposse of measuring the learning goal, each paper will receive 3 scores:

1) The quality of the analysis of business issues and overall conclusios.

2) The analysis of opportunities and impact on management strategy.

3) The evaluation of SCM principles on the strategy for managing distribution channels.

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Operation Management: Based on the dells value chain case appearing at the end of
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