Based on the cost of each buy the reach or rating of each


1. As an alternate activity for above, view a new hit movie and develop a report on the product placements in the movie.

2. Based on the cost of each buy, the reach or rating of each buy, and any qualitative factors that you feel are important, select four of the media buys that you would recommend.

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Project Management: Based on the cost of each buy the reach or rating of each
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