Based on the content of the mail pieces determine what kind


1. To what kind of customer is each piece of mail targeted? What makes you think as you do?

2. Based on the content of the mail pieces, determine what kind of information the various companies have about you, your friends, or your family in their databases. Are there indications on the mailers about what kind of interactions the recipient has had with the sender of the marketing piece?

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Management Theories: Based on the content of the mail pieces determine what kind
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