1. Based on the client and competition, identify most promising new market for your client. Where would the product be in most demand (people who want and can afford it)?
2. Rohan is asked by his supervisors to study the contingency approach to leadership and the path-goal model, in the hopes of implementing the essential tactics drawn from both theories. Provide a descriptive database that will help Rohan make a decision in this regard.
3. Key competitors in the proposed market, their strengths and weaknesses, their pricing and promotion strategies, etc.