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Based on the article advertising explain the old strategies

Based on the article ADVERTISING explain the old strategies of mass advertising and the new strategy giving examples.

Explain why advertising has changed?

Article - The Continuing Power of Mass Advertising by Paul F. Nunes and Jeffrey Merrihue

Attachment:- ADVERTISING.pdf

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Strategic Management: Based on the article advertising explain the old strategies

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Strategic Management: Based on the article advertising explain the old strategies

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