The consulting firm Market Metrix employs a metric it calls the Marketing Metrix Hospitality Index (MMHI) to measure customer satisfaction with hotel, airline, and car rental companies. The metric is based on 35,000 in-depth consumer interviews. The MMHI includes most major brand hotels, airlines, travel industry Web sites, and car rental companies- each rated on over 50 different dimensions.
Subscribers to the quarterly report can measure their company's stand-alone performance and also benchmark its ratings against those of competitors and highly ranked companies within and across the other hospitality industries.
Go to the MMHI Web site (www.marketmetrix.com), then click on "Hospitality Index." Review the information on MMHI Winners, Brand History, and MMHI Brand List.
Based on recent results, how are your favorite brands faring on their index? Do you agree with the results provided about your favorites?