Both of these questions are about Apple can someone help.
1. Based on information in the annual reports, either published on the firm's website or obtained elsewhere, summarize what the firm views as the reasons for its successes (either past or expected in the future) or failures. Search for both quantitative and qualitative success or failure factors provided in the report.
2. Does the firm seem most focused on the economic, accounting, or shareholder perspective of its competitive advantage? Give quotes or information from these sources to support your view.