Based on competing 0n Business Models: Google vs. Microsoft case, please kindly help me to answer these question:
1. How is a strategy different from a business model? How is it similar?
2. Why are Microsoft and Google becoming increasingly direct competitors?
3. Identify other examples of companies that were not competing in the past but are becoming com- petitors. Why are we seeing such a trend?
4. What recommendations would you give to Satya Nadella, CEO of Microsoft, to compete more effectively against Google? To engineer a turn- around at Microsoft?
5. What recommendations would you give to Sundar Pichai, CEO of Google, to compete more effec- tively against Microsoft? To continue to sustain its competitive advantage?