1. Based on both your own experiences and what you’ve learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you’re reading or research you’re doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler’s “4 Pillars Model” discussed in class. Specifically, note what made it “excellent.”