Submit a report in which you plan a strategy for introducing or improving a mobile Web site in your organisation (or an organisation with which you are familiar).
Your report must outline how your choice of strategy will affect the ability of the organisation to reach different groups of users.
Base your strategy on an analysis of these different user groups and evaluate how they are best reached and why these methods are ideal.
Additionally, evaluate whether concentrating on smartphone users with WebKit browsers is a viable option for your type of business.