Barriers to effective international business management


Task: How international business-to-business (B2B) and business-to-consumer (B2C) e-commerce have been facilitated by the Internet and other technological advances as you explore the following questions:

Q1. What barriers to effective international business management has technology lowered?

Q2. How has technology changed markets?

Q3. What new alliances has technology enabled?

Q4. How is the potential for a firm's international expansion impacted by technology?

Q5. Can technology be adapted when a company has business in countries of different technological capacities, or does the complexity create too great of a risk for expansion (Deresky, 2006)?

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Marketing Management: Barriers to effective international business management
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