Solved: Balance of decisions in marketing, Marketing Management

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Balance of decisions in marketing

Please assist in developing a response to the following:

Problem 1: Should research always cover both categories and research orientations (quantitative and qualitative) to assure balance of decisions in marketing?

Problem 2: What actions would you take as a senior marketing manager member to assure that strategic marketing audits were implemented correctly?

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Marketing Management: Balance of decisions in marketing

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