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Background to the case identify the marketing mix of this

Background to the case: Identify the marketing mix of this organisation.

Explanation of the case and synthesis with the theory: Consider the product, promotion, distribution and pricing strategy of this organisation.

Analysis of the situation: Provide a positioning analysis of the organisation against its competitors.

Demonstration of the body of knowledge: Identify, with reference to at least 20 academic journal articles the sustainable marketing principles Tengri is following and whether this strategy is successful or could be improved by following other principles.

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Business Management: Background to the case identify the marketing mix of this

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