Backgorund History on Microsoft and Apple Inc:
Research on the history of the two companies and then write a paper that tells me what you have learned. What do they have in common? How are the businesses different? This will take some deep digging. Go into the company web sites and search through their various filings with the SEC. Look at report on news artciles and events that effect the firm. How big are their stores (in sq. ft.)? What are their sales per square foot? Why are they different? How much per square foot do they pay in rent? Do they own the land? Whats their competitive advantage? If they don’t do you see any evidence that their leases are below current market rates? Post your paper to this Dropbox. I would also suggect using Yahoo Finance, Google Finance and MSN Money Central sites.
Note: Discuss competition further and competitive advantages and disadvantages. You may do a SWOT analysis as well. If you do not know what a SWOT analysis is, look at https://www.businessballs.com/swotanalysisfreetemplate.htm and also a PEST analysis which is in the link. You may also look at and use Porters 5 forces Model at https://www.businessballs.com/portersfiveforcesofcompetition.htm. Your paper should be your own written material, generally about 2,000 or more words. A title page and reference page should be included but not as part of the page count or word count. Follow APA format. This paper should NOT be a duplicate of your previous paper.