For five years, baby-food makers Baby-One Corporation and Baby-B-Mine, Inc., bith use the phrase "Tastes Good" on their labels. Baby-One files suit against Baby-B-Mine, claiming trademark infringement. Baby-B-Mine argues that the phrase is not generally assiciated with any particular firm, pointing to other companies that use the same phrase on their labels. In whose favor is the court most likely to rule, and why?