Evaluate the following statements of marketing problems. For each provide a decision statement and corresponding research objectives:
a. A farm implement manufacturer: Our objective is to learn the most effective form of advertising so we can maximize product line profits.
b. An employees' credit union: Our problem is to determine the reasons why employees join the credit union, determine members' awareness of credit union services, and measure attitudes and beliefs about how effectively the credit union is operated.
c. The producer of a television show:We have a marketing problem.The program's ratings are low.We need to learn how we can improve our ratings.
d. A soft-drink manufacturer: The marketing problem is that we do not know if our bottlers are more satisfied with us than our competitors' bottlers are with them.
e. A women's magazine: Our problem is to document the demographic changes that have occurred in recent decades in the lives of women and to put them in historical perspective; to examine several generations of American women through most of this century, tracking their roles as students, workers, wives, and mothers and noting the changes in timing,