A. What features in modern automobile are customer driven?
B. Henry Ford once said something to the effect that the customer can have any color Model T he wants as long as its black. How did the world evolve from (HF) his attitude towards customer to the modern attitude of customer driven quality?
C. Are global customers spoiled and unrealistic in their expectations, or are they finally demanding their rights in the marketplace?
D. How has the worldwide demand for quality driven the concept of innovation? How has innovation changed your life?