Send Bill an email addressing the following:
Problem: Which entrepreneurial/small business owner characteristics does Bill have that may be important to his success? Which characteristics could lead to his failure?
What steps should Bill take to avoid the pitfalls common to a small business?
If you were Hugo, would you sell Bill the business under the terms discussed in the case? Explain your reasoning backed by concepts learned from the text and other sources.
Your report MUST include a reference list.