Consider atarget market for widgets. There are 1000 consumers in this targetmarket and each consumer makes exactly two purchases each year forwidgets. Currently, there are only two products in the widgetcategory: your product (alpha) and your only competitor (beta).Currently alpha and beta are at parity in terms of product quality.Thus, for any given purchases occasion, there is a 55% chance that aconsumer in the target market will select your brand (i.e. alpha).For this scenario, please answer the following questions. Thisquestion can be handwritten.
What is the average number of purchases per year on alpha widgets?