Question 1: The type of person that would be interested in purchasing this product would be in the above average income bracket.
Question 2: This person probably purchases organic food for themselves as well.
Question 3: This person would likely have a dog that is a pure bred. Someone who has paid a fair amount for their purebred dog would be more likely to spend their discretionary income on organic gourmet dog food than someone who has purchased a mixed breed dog from the local pet store or animal shelter.