Authors (in either written or oral communication) who are trying to persuade an audience or argue a certain point may use fallacies to support the points being made. How does the author’s position, writing or speaking abilities, personality or other factors impact the author’s ability to influence the audience? For example, when you write your argumentative paper, why should you avoid basing your argument around 1 person's experience? On the other hand, why are critical thinking skills important for the audience evaluating the author’s message?