1. Aunt Thelma's Real Missouri BBQ Sauce has just been perfected and is ready for market. As the company's marketing consultant you advise them to use a combined push and pull strategy. First, suggest to them what they should do to push the product, then offer a pull strategy solution. One detailed example for each is required.
2. You have recently acquired an appliance store with 60 years of service to the community. You quickly find that the sales staff is well-trained in hard traditional selling, yet you seek to incorporate a more consumer-centric approach. You can't do this overnight, so you will issue three general directives that should certainly get your sales force on the right track toward practicing your philosophy on customer relationship. What will you tell them?