Audience analysis - who are your audience receiver what are


Select one scenario.

Scenario 1 -  

You have been asked to present an information session on wills and estate planning to a group of Aboriginal people. How would you use the intercultural communication and Language and argument to prepare the session (It is helpful here to use theories discussed in Lectures 1 and 2 and apply them to the situation).

Scenario 2 -

Devise a communications program which announces a reduction in staff when the company has just announced record profitability. (It is important to understand that you act here not as a manager but as a Communication Officer. What professional formats and approaches you would use in this situation to best communicate the message?)

Please answer to the Following questions?

1. Audience analysis - Who are your audience (receiver)? What are the needs and attitudes of your audience?

2. Communication goals - What are you trying to achieve? Consider short and long term goals.

3. Communication process - How will you plan and implement communication strategies and practices to achieve your goals.

4. Timing.

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