Assignment:
You learned that Mattel has launched a “Barbie Girls” experience in an attempt to sustain the interest of older girls in the Barbie brand. Do you think this strategy will work for Mattel? Why or why not? Identify another well-known product that appeals to a specific age group. Do you think a similar strategy would be successful? Why or why not?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.