Marketing plan for AT&T Company
AT&T Company is one of the chief wireless communications services supplier in the US marketplace. It delivers its services to more than 75% of the US wireless marketplace customers. (Ferrell O.C, 2012). The current wireless supply existing generally trades in voice calls and mobile data to its users. AT&T Company must compete against other global competitors like Sprint-Nexte and other companies including T-Mobile by ensuring that they adopt the best marketing and pricing strategy to woo and retain their customers.