Shah Industries conducts its business in various industries, the hotel industry being one of them. Hetal Shah, who heads the hotel venture, is concerned about how her business in going to effectively combat the increasing competition. At this point, Ms. Shah has decided to identify ways and means to achieve a competitive advantage and respond to the changing environment and competitive situation. At which organizational level is Ms. Shah currently addressing her planning efforts?
(a) Corporate level
(b) Business level
(c) Functional level
(d) Operational level
(e) Departmental level.