At the retail level a six pack of its craft beer sells for


Shannon's craft beers are sold via a three tier distribution channel, consisting of its brewery, a distributor (Miller Distributing) and the retailer. At the retail level, a six pack of its craft beer sells for about $12.00. If the typical retailer demands a 50% markup based on selling price and the distributor also wants a 43% markup based on selling price, what will be the maximum that Shannon's can charge the distributor for a six pack? Compute your answer to the nearest penny.

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