At the Patterson Corp, you are currently only engaged in consumer marketing activities. However, it has come to your attention that there are companies out there that could use your product as a "component" part in their business.
1. How would you change your marketing approach when offering products to businesses rather than consumers?
2. How would these type of decision impact the business owners stress level. If this did increase stress, how would the business owner (or anyone for that matter) effectively deal with stress?