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At the bottom of the ad in small print is an explanation of

The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad, in small print, is an explanation of how the effectiveness of Benadryl was determined.

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Marketing Management: At the bottom of the ad in small print is an explanation of

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Marketing Management: At the bottom of the ad in small print is an explanation of

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