1. What major components are missing from the strategic objective below? In the next 5 years, we will be the local provider of choice, recognized for delivering the highest quality health care. We will efficiently and effectively run our services, reinvest in our local community, and maximize the benefits from an integrated health care model.
A) Customers/facilities
B) Facilities/internal process
C) Customers/financial
D) Financial/facilities
E) Customers/internal process
2. At a quarterly meeting, the board of directors has asked for an update on how the strategic plan is being implemented. Which of the following questions would help them monitor progress?
A) In the past quarter, have we met deadlines for restructuring departments?
B) In the past quarter, has new technology or research emerged that we can capitalize on?
C) In the past quarter, have competing hospitals increased their market share?
D) All of the above
3. Typical stages in the execution of permission marketing for a single customer are:
Acquisition, retention, extension
Acquisition, extension, retention
Extension, retention, acquisition
Extension, acquisition, retention
None of the above
4. In the next 2 years, the hospital wants to increase the knowledge and utilization of local wellness and preventive resources for patient referrals. This is an example of a:
A) Short-term goal
B) Medium-term goal
C) Long-term goal
D) Generic goal