Independently develop an EFE Matrix for The Hershey Company (Assurance of Learning Exercise 3B, step 1, page 84-85) using the information presented in the Cohesion Case in Chapter
1. You will need further information to develop this matrix and include 20 threats and 20 opportunities. In addition, write a thorough analysis of the EFE.
At a minimum, an analysis should always include what the matrix means, why it is important to the company, and what your factors and numbers mean to the company.
Utilize the resources discussed in week one's exercise in addition to finding new resources. Post your work in the Exercise forum, compare your results to that of other students and discuss the differences. Utilize this information to refine and update your EFE Matrix.