Astute marketers understand that purchase decisions and the development of relationships and brand loyalty are largely based on emotion. And tapping into emotions in a positive way largely relies on creating a positive experience for the consumer. To a large extent, experiential marketing involves getting more of a consumer's senses involved, stimulating emotions on a deeper level by involving the customer as a more active, "hands on" participant in the buying process.
What organizations do you think are especially adept in the area of experiential marketing? Can you think of ways your own company might be able to employ this idea in its own marketing efforts? How can this idea be broadened to other publics with which public relations needs to develop relationships (e.g., employees and suppliers)?