Question: 1. Explain in your own words the meaning of push- versus pull-oriented promotional strategies. Using for illustration a well-known supermarket brand of your choice, explain which elements of this brand's marcom mix embody push and which embody pull.
2. Assume you are the vice president of marketing of a large, well-known CPG company (e.g., P&G, Unilever, or Johnson & Johnson). What steps might you take to restore a balance of power favoring your company in its relations with retailers?