Assume you are the marketing director at school which wants, Financial Management

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Assume you are the marketing director at school which wants

Question : Assume you are the marketing director at school, which wants to focus its marketing efforts on retention of current students.

You have a choice of segmenting the undergraduate student market on either a geographic OR psychographic basis.

1) What is the difference between the two?

2) Which would you recommend, and why?

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Financial Management: Assume you are the marketing director at school which wants

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Financial Management: Assume you are the marketing director at school which wants

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