Assume you are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Would you recommend a comparable strategy for Google?
The Situation: Google's Android is available to any and all cell phone carriers. Apple's iPhone is available only through AT&T.
1. Define marketing channels and channels of distribution.
2. Explain how the channels of distribution integrate with the firm's marketing strategy.
3. Evaluate an organization's channels of distribution in terms of competitive advantage and an organization's marketing strategy.